Keep the reporting week and window together
A seven-day figure and a twenty-eight-day figure answer different questions about viewing after release or transmission. Barb’s dashboard lets the reader choose either window. Record the reporting week, consolidation setting and programme edition with the number. Comparing an overnight headline with a later consolidated result without those labels creates an apparent disagreement that may simply reflect additional viewing time.
Read the device qualification
Barb explains that its broadcaster entries include viewing on tablets, computers and smartphones, while the SVOD entries in this dashboard include TV-set viewing and are marked accordingly. It also includes only subscribing SVOD services. A position in this particular list therefore should not be described as an unrestricted count of every viewing on every service and device.
Notice the January 2026 methodology change
The dashboard says reporting moved to As Viewed from January 2026, includes TV and non-TV homes and aggregates qualifying repeats within the same reporting week and broadcaster group. Earlier archived lists used a different basis. When comparing years, read those notes rather than attributing every difference to the programme’s popularity or to the viewing quality of one platform.
Use a fair comparison in a recommendation
A useful sentence identifies the measured audience, period and source rather than calling a programme universally the most watched. If the settings cannot be matched, describe the comparison’s limitation. Audience measurement can provide context for interest in a programme; it does not establish that a particular household will enjoy it or that any subscription includes the title.
Questions, answered
Are C7 and C28 figures directly interchangeable?
No. They use different consolidation windows.
Does this dashboard include every SVOD service and all its device viewing?
No. Barb publishes specific service and TV-set scope conditions.