Make the advert identifiable
The ASA’s complaint instructions explain that insufficient information can prevent an assessment. Note the advertiser, the service or website carrying the advert, and the date and approximate time. For a streaming advert, distinguish the application from the advertised product. “I saw it on my television” leaves open whether the message was a broadcast commercial, an app insertion or a website displayed through another device.
Preserve the claim with its context
If a screenshot or recording is already available, keep the wording, relevant audio and small-print conditions together. A single cropped headline may omit the qualification that explains the claim. Do not create a new subscription or supply payment details just to collect evidence. Record only what you can observe, and keep private account details out of any material you intend to share.
Explain the objection precisely
The ASA asks complainants to limit a complaint to three issues. A focused example might explain that a displayed price appears to omit a compulsory charge, identifying both the headline and the terms that caused the concern. Describe the apparent mismatch and where you saw it. Avoid presenting an untested assumption about the advertiser’s intention as an established fact.
Use the form suited to the case
The ASA distinguishes its general complaint process from reporting scam adverts in paid online space. Its instructions also say anonymous complaints are not accepted. Review the stated remit and privacy information before using the relevant route. Preparing a concise factual account helps the assessment; it does not establish that a rule has been broken or guarantee a particular decision.
Questions, answered
Is “this advert is misleading” enough detail?
The ASA asks for an identifiable advert and an explanation of the specific concerns.
Must I create an account with the advertiser to complain?
The ASA’s preparation guidance does not require buying the advertised product.