Describe the concern in concrete terms
A disappointing ending or a presenter whose style you dislike is meaningful audience feedback. It is different from an allegation that a factual item materially misled viewers or another broadcast rule was breached. Start with what happened on screen and why it concerns you, without assuming that strong dislike establishes a regulatory finding.
Use the route suited to programme feedback
Ofcom’s programme-quality page directs viewers to the relevant broadcaster and links its provider lists. This can be the appropriate route for comments about creative choices or programme selection. A regulator’s standards process is not a general mechanism for requiring a different cast, genre or storyline merely because part of the audience would prefer it.
Identify a factual concern separately
The Broadcasting Code says factual programmes or factual portrayals must not materially mislead, with news handled under a separate section. If the concern is factual, identify the statement, image or presentation that appears misleading and the evidence for that concern. Do not label an invented fictional scene inaccurate news simply because it differs from a real-world event.
Keep the requested response realistic
A clear message can ask the broadcaster to explain or consider a particular point without presenting an untested interpretation as an established breach. Include the programme and date so the relevant item can be found. If several concerns exist, distinguish creative feedback from the alleged standards issue. This gives each recipient a more useful account than a broad claim that the whole service should not be allowed to broadcast.
Questions, answered
Where does Ofcom direct general quality feedback?
To the relevant broadcaster.
Does disliking a fictional ending itself establish a standards breach?
No. Identify the actual applicable concern and evidence.