Identify what the schedule wording promises
Live, first airing, highlights and replay describe different relationships to the event. A first airing can be a recording shown publicly for the first time. STV’s subscription-content page makes that distinction explicit for Glasgow Clan home games. The word new on a guide tile should therefore not be expanded into a promise that the sporting action is occurring now.
Compare the programme with the event
Check the team or competition’s actual event date and the broadcaster’s programme listing. A programme scheduled after the event may still be a complete first showing rather than highlights, but its timing does not make it live. Likewise, a live channel carries both live events and recorded programmes. The channel’s name alone cannot establish the status of every item on it.
Plan for the viewing experience you want
If avoiding the result matters, identify a legitimate full programme and its publication time before opening related news or highlights. If participation in real-time coverage matters, confirm the explicit live listing. Do not buy a plan on the assumption that every sport named in a benefits list is delivered live in every instance.
Keep the conclusion specific
The Glasgow Clan condition is a particular published example, not a claim that all ice hockey or all STV sports coverage is delayed. For another event, read its current listing and terms. A useful support question identifies the exact match and the promise that appeared, rather than alleging that a whole service is falsely described because one first airing was not live.
Questions, answered
Does first airing always mean live?
No. STV provides a concrete first-airing example that is not live.
Does a live channel broadcast only live events?
No. Check the individual programme’s status.