Identify the offer model
A free trial, an introductory discount and a satisfaction guarantee are different arrangements. CAP’s January 2026 advice says free-trial wording should not describe a money-back offer or a required non-refundable purchase. Read what is actually being accepted rather than using the word trial as shorthand for any low-risk-looking promotion.
Check the next financial step
The guidance identifies automatic subscription start, the resulting financial commitment and other significant participation conditions as information that should be prominent. For a viewing service, locate the actual post-offer price, billing period and cancellation route before proceeding. Do not assume that silence about renewal means the account stops automatically.
Retain the terms of the actual offer
Save the offer and the applicable account terms through the provider’s permitted route. A later homepage promotion may describe a different plan or eligibility group. If a reminder is useful, arrange one yourself before the relevant date; receiving a receipt is not the same as confirming that renewal was cancelled. This article does not start, cancel or test any subscription.
Keep the guidance separate from a provider promise
CAP’s AdviceOnline page explains advertising expectations; it is not the contract for every streaming service. Use the specific provider’s current terms to establish what its offer does. The points here are questions to verify, not assertions that UKIPTV or another named service uses automatic charging, a card-based trial or a money-back arrangement.
Questions, answered
Are a free trial and a money-back guarantee identical?
No. CAP’s guidance distinguishes them.
Should an automatic paid subscription be hidden behind trial wording?
CAP says the ongoing commitment and significant conditions should be clear upfront.