Read the current app status narrowly
SFR’s services support page explicitly says the SFRPlay application is no longer available. That is a statement about the app and should not be expanded into an unsupported claim that every SFR television or VoD product has closed. The provider continues to publish current television and rental/purchase help. Identify which actual product you are trying to use.
Follow the present viewing destination
The provider’s VoD support lists compatible receiver interfaces, ConnectTV, SFRTV8 and tv.sfr.fr for relevant rented, purchased or pass content. Use the current instructions for your subscription and device. A saved SFRPlay installation article is not enough to select an account or determine whether an old package still grants a particular programme.
Legacy menu labels need context
Some official older decoder instructions still use SFRPlay as a menu label. A name in a legacy receiver guide is not proof of a current standalone app or a newly purchasable plan with the same conditions. Keep the decoder model and actual account offer with the question. Current product help is more relevant than a screenshot from a different generation of receiver.
Separate subscription, transaction and playback issues
A missing rental, a television channel outside the package and an unavailable old app require different information. Retain the exact title, product, device and receipt where applicable. This guide does not infer a universal successor subscription, test an SFR account or establish UKIPTV carriage, activation or rights. It records the publisher-confirmed app status and directs the viewer to the appropriate current product information.
Questions, answered
Does the SFRPlay app notice mean all SFR VoD closed?
No. The cited statement concerns the app; SFR has separate current television and VoD instructions.
Does an old decoder menu prove a current SFRPlay subscription offer?
No. Identify the actual receiver and present account terms.