The journal
Practical reading about streaming, devices and the decisions behind a better prepared setup.
Barb’s monthly summary defines share against identified viewing, not simply the number of people in the country. Read the report’s denominator and device scope before interpreting a percentage.
Ofcom’s Media Nations 2026 distinguishes broadcaster on-demand viewing from subscription household take-up. More viewing time and more subscribing homes are different outcomes.
CAP’s current advertising guidance says ongoing subscription payments and significant trial conditions should be clear upfront. A money-back offer is not the same thing as trying a service without a non-refundable purchase.
CAP’s broadband guidance explains how numerical average claims should be supported. An advertised service figure, an address estimate and the speed reaching a particular Wi-Fi device are separate pieces of information.
CAP says unlimited telecommunications claims must be read in context, including the element being advertised and any speed or usage policy. Check those conditions rather than treating unlimited as a universal performance specification.
CAP says objective claims in testimonials still need objective support. A genuine account of one person’s viewing can be useful without establishing universal compatibility, resolution or reliability.
